Credit Card Merchant Account



             


Thursday, April 10, 2008

6 Credit Cards That Your Credit Card Processor Should Accept

Nothing comes free in this world today, but to make it as convenient as possible more and more people are turning to credit cards for their choice of payment. Because of this, it is almost impossible to get by without a credit card processing system for your home business. All credit card processing software consists of different features and can handle various types of credit cards, which is why you have to research to find the most convenient system for you. Here are 6 different kinds of credit cards that you want to determine whether your software can handle.

1. Standard credit cards:

Pretty much every credit card processing system will be able to handle the basic standard credit cards. Credit cards that can fall under this category include low interest cards, balance transfer credit cards and reward program credit cards. All of the big name credit cards such as Visa and MasterCard are included in this group.

2. Cash back credit cards:

This is a unique type of credit card because of the fact that you can earn money by using it. The more times you use this kind of credit card, the more you will be rewarded. Rewards will vary, but it is common to see 5-10% cash back on purchases. Not all credit card processing software accept these cards, but some do.

3. Credit repair cards:

These are the cards that are for people with bad credit. It gives people a chance to still have a credit card but have debt consolidation and management. These are very popular to help build up people's credit history and can be accepted with many credit card processing systems.

4. Prepaid credit cards:

This is a form of debt card to help people stay within the amount they have in the bank. It protects people from credit card debt and allows them to stick within their budget, which is accepted by most credit card processors.

5. Business credit card:

The simplest way to put this kind of credit card is that it helps you keep your business finances and personal finances separate from each other. Almost all credit card processors will accept these kinds of cards as well.

6. Student credit card:

As you may have guessed, these cards are ideal for students are going off on their own for the first time and have no credit history. They will help protect students and stay within a budget without blowing away the little money they have.

As you can see, there is an array of different kinds of credit cards. If you want your business to have the best success, you have to be versatile and be capable of accepting multiple kinds of credit cards on your credit card processor. There is nothing worse than having to turn down business because you bought the wrong credit card processing software.

For more information about Jim Saka or to find out how your business can can benefit from accepting credit cards online or at a place of business visit United Bank Card's internet merchant services websites.

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Sunday, December 23, 2007

The Purpose of a Credit Card Processing Company

If you want to accept credit card payments on your website, you need to engage the services of a credit card processing company. What these companies do is process the credit card payments that generate from your site including following through on approvals or denials so that your shipping department knows what to ship. The credit card processing company notifies the company by email when they have received an authorization from the credit card issuer as well as notify them if the sale is declined.

Using the services of a credit card processing company can save you a great deal of time because you will not have to worry about obtaining authorizations or making sure that the payments are credited to your bank account as your processing agent takes care of all of that for you. Of course, you will pay for credit card processing, but the extra sales you can make because of your ability to accept credit cards online will make it worth the cost. Without the ability to accept credit card payments, you limit yourself to the methods of payment you can accept, meaning you have to wait for your customers to mail a check or money order. The problem with this antiquated way of accepting payments is that your customer will not likely be receptive to it and will go elsewhere to shop.

You do not want to accept the services of just anyone who offers credit card processing, but you want to do some research and locate the one who best suits your needs. Each company has its own set of fees per transaction in addition to whatever the card issuer charges for the transaction fee, which is a percentage of the sale. In addition, you want to ,make sure that the credit card processing services meets your needs for volume and type of payment options you desire including debit card processing. After all, credit card processing is to help with your business, so the processing company you choose must be willing to work with you and develop a program that best suits your needs and those of your customers. They must be able to customize your services so that you have the most important payment options for the type of merchandise you sell.

Why bother with a credit card processing company? You could, realistically, bypass the credit card processing company and manually process your credit card payments, but it would take a credit deal of time. This would mean calling for authorization and filling out the forms and submitting them to your bank the way it was done before the Internet became a big issue. Even with the use of credit card terminals, a merchant had to close out his sales for the day, and write a deposit slip for send to his bank. Credit card processing has changed all of that, thus eliminating a great deal of time, effort, and paperwork on the part of the merchant. Saving time and money means more income potential for the merchant as well as more time to devote to the customers.

For more information about Jim Saka or to find out how your business can can benefit from accepting credit cards online or at a place of business visit United Bank Card PS at www.unitedbankcardps.com

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Thursday, November 29, 2007

Credit Card Processing: How to Legally Beat the System by Passing Processing Fees to Customers

Imposing surcharges on credit card transactions is illegal, and it will only lead to problems. The secret to beating the credit card processing system is not charging more for credit card sales, but instead is charging less for cash sales. It may sound like the same thing, but there is a big difference.
 

The increasing costs associated with accepting credit cards are leaving many merchants searching for ways to pass along at least a portion of processing expenses to their customers. Card originators such as VISA and MasterCard are becoming wary of this new trend and are enforcing strict regulations specifically designed to hinder any such efforts by merchants to impose surcharges on credit card purchases.

Discount fees, transaction costs, and other expenses associated with the acceptance of electronic bank cards (credit and debit cards) are putting a strangle hold on to the NET profits of businesses of all sizes. To help minimize the impact that processing costs are having on profits, many businesses are charging a surcharge to customers that choose to pay for products or services using a credit or debit card.

Card originators such as VISA, MasterCard, American Express, and Discover have a lot to lose if the practice of imposing surcharges on credit card transactions becomes popular among merchants. When merchants impose surcharges on credit transactions, they make purchasing on credit a less appealing option to consumers, and many consumers choose to avoid the additional cost by simply paying with cash or a check. A decrease in the use of credit cards by consumers translates directly into lost revenue for processing banks. Not only do banks lose out on the processing fees that they would have collected from the merchant, but they lose any finance charges that would have been incurred by the customer as well.
 

You may wonder why so many businesses still choose to place a surcharge on credit transactions, even though it is strictly forbidden in the processing agreement they had to sign when opening their merchant account. Quite frankly, many business people choose to ignore this clause in their processing agreement and impose a surcharge anyway. This approach is not recommended. When and if these businesses are discovered, their merchant accounts will be terminated, and they may even be placed on the Terminated Merchant File (TMF) which will make it nearly impossible for them to acquire another merchant account.

Card originators and banks have control over credit card (bankcard) transactions, and they can legally ban a merchant from imposing surcharges. However, they do not have any legal control over other forms of payment such as cash and checks. The largest card originator (VISA) has even published information stating that, "You may, however, offer a discount for cash transactions, provided that the offer is clearly disclosed to customers and the cash piece is presented as a discount from the standard price charged for all other forms of payment".1

Most merchant accounts operate on a tiered discount pricing grid and, ironically, the secret to beating credit card processing fees is to impose tiered pricing on your products and services as well. The old saying, "if you can’t beat em', join em’" applies perfectly.

While you can’t charge extra for credit card sales, you can charge less for cash as long as all prices are clearly stated to customers, and the cash price is reflected as a discount from the original purchase price. For example: if the price tag on an item states that the item costs $10, the cash price must be represented as a discount from that price. The price tag for this particular item should look something like this:
 

Price: $10.00
5% discount for cash payment @ $9.50
5% Discount for Check Payment @ $9.50
 

By utilizing a tiered pricing grid, merchants can alleviate the cost of accepting credit cards, while still providing their customers with the freedom to choose their preferred method of payment.

1. Published by VISA in the Card Acceptance and Chargeback Management Guide for VISA Merchants,
Jack Lang is the senior contributor member at http://www.merchantcouncil.org. The Merchant Council is a free resource dedicated to assisting businesses obtain and manage credit card processing and merchant account services. A wealth of merchant account information can be found at MerchantCouncil.org.

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