Credit Card Merchant Account



             


Friday, March 28, 2008

Credit Card Processing Security Concerns

As an online merchant accepting credit card payments, you have numerous security issues that you must be aware of for the safety of your business and your consumers. At this time, there are two main aspects of credit card security for credit card processing, including ?AVS? and ?CVV?. Both allow credit card transactions to be completed anonymously over the internet, and any merchant accepting credit cards online should require both forms of information of your customers.

Address Verification Service

The ?AVS?, or address verification service, is used to determine that the address provided by a customer matches the address associated with a credit card account. This helps generate confidence that the person who is entering the credit card details is the person who owns it. While the AVS is not required to process credit card transactions, when it is provided the transaction processor will send a response back with details of how much of the address provided matches the address on the credit card.

A credit card will not be denied if the address is entered wrong, it is up to the merchant to decide what to do if the address only matches partially or not at all. You can deny the sale, or require the buyer submit additional information, or give them the opportunity to correct the address information, before processing the transaction.

Card Verification Value

The ?CVV?, or card verification value, sometimes referred to as the CVV-2 is a three to four digit number found on the back of American Express, MasterCard and Visa cards. It?s on the card but not on any statements, so that if an individual has found a credit card statement in the trash, they aren?t able to complete a sale that requires the CVV code for verification purposes. When a customer is able to enter the CVV code, it?s a strong indication that the customer has the credit card in hand, which increases the potential of the card belonging to the person who is attempting to use it to make a purchase online.

Most credit card fraud online occurs when a thief has found a discarded receipt or a thrown out credit card statement, but by requiring the CVV code, the merchant can eliminate that type of fraud.

If a CVV number is entered and is incorrect, the transaction will be declined by the credit card issuer.

Providing Consumers with Top Security

If you are going to accept credit cards online for payment for products or services offered through your website, it?s imperative that you provide your customers with a guarantee that you?re protecting their credit card information.

Credit card processing typically requires that the customer?s information is transferred about four times, which means there are four instances when someone could gain access to the cardholder?s details.
When a customer first sends the credit card information to you via your checkout or web based form. You are solely responsible for security as the internet merchant, at this stage in the credit card transaction process. Having a secure server and a valid security certificate with the https protocol will protect and encrypt private information you receive from customers.

You will want to be sure that the credit card transaction processing software you use for your business is secure by using a reputable processing company.
As customer information is moved in and out of a database through the transaction process, the security must be top of the line- and this is ensured by choosing a solid company that offers encrypted software for this part of the process.

Finally, when customer credit card information is viewed or handled by you or your staff, it?s important that you ensure security at this stage as well.

This article has been provided by Creditor Web. Creditor Web has the articles and other credit card processing resources to help you choose the right provider.

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Thursday, March 27, 2008

Third Party Credit Card Processors

If you?re a small business or just starting out, you may not feel ready for a merchant account. Obtaining a merchant account is not usually considered difficult, however, for a newly established business it isn?t always feasible to run out and a merchant account immediately. Starting a business is often costly and risky to begin with- you do not need to go out and spend money on optional features (like a merchant account) until you know whether or not your business is going to succeed, and whether or not you?ll have the need to accept credit cards from customers.

Did you know there are other options and alternative methods for allowing your customers to pay you with credit cards? Companies called ?third party credit card processors? do not require their customers to create merchant accounts, and yet they can be used to allow small or new businesses the ability to accept credit card payments from customers.

Why Worry about Accepting Credit Cards at All?

It?s important that you are able to accept credit card payments from customers, however, even if you aren?t feeling up to getting a traditional merchant account right now. It?s been proven that businesses that except credit cards experience higher sales than those that do not accept credit cards. In fact, some companies have reported an increase of 50 to 400% in sales once they began accepting credit cards as a payment method. It also helps to establish a professional image- and for some potential consumers, it generates a feeling of trust. (?If the business is established enough to accept credit cards, they?re a quality business that I should shop with?!)

Home based businesses and online businesses can take advantage of a third party credit card processor instead of going directly with a merchant account if they wanted to. It allows a business to determine how many customers will make purchases with credit cards, as well as determine if more or higher sales come as a result of accepting credit cards as payments.

A third party credit card processor offers real-time processing online, online virtual terminals for entering manual transactions, no maximum limits for processing amounts in most cases, and the ability to set up recurring billing.

One of the advantages of using a third party credit card processor over establishing a merchant account is that instead of paying a transaction fee or a monthly fee, you pay a percentage of the sales (from 2% to 15%), and only when you actually make sales. Some merchant account providers require that you pay a monthly fee- even if you aren?t making any credit card sales. By starting out with a third party credit card processor, you can judge how many customers might use the option to pay with credit cards before you go through the process of applying for a merchant account and getting everything set up.

How do third party payment processors work?

Once you have an account with a third party payment processor, you?ll create links to your products that allow customers to order and pay with credit. The links send the customer to the third-party processing company?s server, and they handle the orders for you. Payments are processed by the company, and the sales are credited to your own business- less the third party processor?s commission. You receive your money from the third party processing company at established payment intervals. Typically, money owed to you from the third party credit card processing company is deposited automatically into a checking or savings account that you have set up for your business and linked to your account with the third party processor.

This article has been provided by Creditor Web. Creditor Web has the articles and other credit card processing resources to help you choose the right provider

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Tuesday, March 11, 2008

Low Cost Credit Card Processing

Low cost and efficient credit card processing is very important to the success of any online or offline business. Low cost credit card processing involves a cheaper means to accept credit card numbers, apply them to the merchant's account, and obtain payment from the creditor for the amount. A business?s success or failure depends on whether or not it accepts credit card orders.

Low cost credit card processing is indispensable to raise the profitability of your business. Many people waste considerable amounts of money on extravagant processing. Often, processing statements are so difficult to read that it is virtually impossible to estimate how much money you are actually paying. Low cost credit card processing helps you run a more successful business operation.

In the United States, the cost of credit card processing is about $10 to $20 (per month) in flat fees, plus a small percentage of your sales, known as a discount rate. The discount rate is as low as 1.69% for an offline business, while discount rate for mail order and online merchants is about 2.19%. Using a low cost credit card processing technique, the transaction fee averages only about 25 cents for all merchants.

Low cost credit card processing falls into three types. The first is using a virtual terminal that allows manual addition of mail. The second employs a simple integration technique that connects your website directly to the credit card and bank system. The third type uses an advanced mechanism for custom-linking your system to other more composite systems using a transaction gateway server.

Lots of card processing companies offer you reliable, low cost and comprehensive credit card processing. A reliable low cost credit card processing service uses modern encryption technology to ensure security.

Credit Card Processing provides detailed information on Credit Card Processing, Online Credit Card Processing, Credit Card Processing Software, Wireless Credit Card Processing and more. Credit Card Processing is affiliated with Wireless Credit Card Terminals

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Thursday, March 6, 2008

Credit Card Application Processing

Credit card application processing refers to data capturing, checking and verification. Reviewing and processing of a paper-based credit card application normally takes less than one week. But an online application is processed in less than two minutes. Once sanctioned, it normally takes a week to 10 days to obtain your credit card. It is important to note that there are application processing fees.

A credit card application processing system is tailored to meet the needs of your application processing requirements. There are manual and automated application processing systems. Many banks and financial agencies use manual solutions for handling the application, billing, payment and other functions. But the manual processing has some disadvantages such as extended application turnaround time, nonsystematic means of credit decisions, and inconsistent credit limit.

Automated systems are designed to automate the basic application processing and sanction process for the credit card business. Several software packages are available for automated processing services. Their common characteristics of automated processing include handling of paper-based or web-based applications, data capture and validation, exporting of data onto credit scoring platforms, archiving and storage of applications, safe online review and approval processes, and a mailroom facility for accepting, de-enveloping and sorting applications.

Credit card applications are available on the Internet. Many sales executives also provide them. Filling out an application is not a difficult task. You just need to complete several fields for which you already know the details such as name, address, annual income, occupation, etc. If you fill out all the required information, then there is no chance of rejecting the application by the issuer.

The credit rating is the most significant part of the application processing. A credit rating is maintained by the credit card bureaus, and it depends on the information received from various credit issuers over a period of time. A bad rating results in the rejection of the credit card application.

Credit Card Applications provides detailed information on Credit Card Applications, Online Credit Card Applications, Student Credit Card Applications, Instant Credit Card Applications and more. Credit Card Applications is affiliated with Free Credit Card Offers.

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Sunday, December 30, 2007

The History of Credit Card Processing in America

Charge cards can be dated back to the early 1900s. In 1914, what seems purely as a customer service goodwill gesture, Western Union gave some of their prominent (preferred) customers a metal card to be used in deferring payments-interest free-on services used. One source said this card became known as "Metal Money."

As time progressed so did the charge card. Up till the start of WW II, department stores, communication companies, travel and delivery companies, and oil companies had extended this service to their preferred customers. These company based charge cards were limited by their use exclusively through the issuing company. These companies issued the cards, processed the transactions, and collected the debts from the customer.

In WW II, the use of credit and charge cards was prohibited.

After WW II, credit cards became more accessible to the general public After seeing trends indicating increased travel and spending among those who held charge cards, banks became interested in credit cards-after all they were in the business of lending money, and they saw the profit potential behind attaching interest to the cards.

When banks first got into the credit card business, they were only issuing cards to local consumers. In 1951, the Franklin National Bank in New York, issued the "Charge It" card. Which allowed customers to charge purchases at local stores. This charge card system worked much like credit card systems work today. The consumer made a purchase using the card; the merchant performed a credit authorization from the network, then completed the sale. The bank would reimburse the retailer and collect the debt from the consumer at a later date. Other banks across the nation were impressed with the success of this process that within several years after the "Charge It" card they offered their customers similar services for making purchases at local retail establishments.

In the 1950s the first charge card was developed that allowed consumers to make charges for services and goods from a variety of retail outlets. This innovation was the Diner's Club charge card, which was established for business men to use for travel and entertainment expenses. The Diner's Club card gave its members up to 60-days to make payment.

The first "revolving-credit" card was issued in the State of California by the Bank of America. The card, BankAmericard, was marketed all across the state. This card set another milestone in the development of the credit card industry. The BankAmericard was the first card to give cardholders payment options. Payment options like today's cards, let consumers pay the debt in whole or they could make monthly minimum payments while the banks charged interest on the remaining balances.

By the 1960s, bank card associations begun to emerge. In 1965, Bank of America issued licensing agreements to other banks-both large and small-across the nation. These licensing agreements permitted regional banks to issue BankAmericards and to exchange transactions through issuing banks.

By 1969, most independent bank charge cards had been converted over to either the BankAmericard or Master Charge cards.

Eventually, charge card issuing and processing became too large of a task for the banking industry to handle. That is what lead to the emergence of credit card associations such as Interlink Association, Western States Bank Card Association, and National BankAmericard Inc. Current associations include Visa and Master Card.

The next major changes in the credit card industry involved streamlining transaction processing and reducing credit card fraud. In the early 1970s, electronic authorizations allowed the retail establishment to get approval for credit card transactions 24 hours per day.

By the mid 1970s, the credit card industry started exploring international waters, but had some difficulty because of the name association; "America" in BankAmericard, for instance. This lead to the renaming of BankAmericard to Visa and Master Charge followed suit by changing its name to Master Card.

By 1979, electronic processing was improving. Electronic dial up terminals and magnetic strips on the back of credit cards allowed retailers to swipe the customer's credit card through the dial up terminal, which accessed issuing bank card holder information. This process gave authorizations and processed settlement agreements in a mater of 1-2 minutes. An added benefit was paper reduction.

The early 1980s, gave birth to the first Automatic Teller Machines (ATMs), which allowed consumers access to cash, and to make deposits, 24 hours a day across our nation and in other countries as well. Credit card holders could access cash in different currencies.

Since its existence, Visa has been a leader in credit card innovation. Because of this they have emerged as the world's leading credit card association with over 1-billion cards being issued, and carrying over 50% of all credit card transactions conducted world wide.

"Visa (International) is a "not for profit" organization comprised of over 40,000 member Banks and MasterCard is a for "Profit" company who issues credit cards and sets and maintain rules for credit card acceptance and processing. They are both run by board members who are mostly high-level executives from their member banks and industry heavy hitters."

There are five leaders in the credit card industry: Visa International, MasterCard, American Express, Discover and Diner's Club. There are others trying to penetrate the industry like check processing companies, Euro Card, JCB and ATM companies but credit cards still account for over 90% of all e-commerce transactions!

Mike Knudtson is the co-founder of the Fastcharge Payment Gateway and the founder of merchant account provider Electronic Transfer, Inc.. He has helped thousands of merchants set up retail and ecommerce payment processing for their business. Electronic Transfer, Inc. is one of the leading merchant service companies serving merchants since 1989.

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